Case Studies

Every client becomes a story worth telling.

No cherry-picked screenshots without context. Here's what each business faced, what we actually did, what happened, and what we'd tell you to take from it.

Home Services

Northside Plumbing

Calls from search: +212%
From 12 to 148 reviews: 4.9★
Maps pack, 9 core searches: Top 3

The challenge

A 14-year-old business relying entirely on word of mouth, with a site that hadn't been touched since 2016 and no presence in Maps results.

What we did

Rebuilt on the subscription: new site, service-area pages, tap-to-call, Google Business Profile overhaul, and a review request flow after every job.

The lesson

Emergency service businesses win on speed and proof. Fast pages plus recent reviews beat a bigger ad budget.

“We stopped worrying about the internet. The phone just rings more than it used to.”

Dave R., Owner, Northside Plumbing

Medical

Harborline Family Dental

New patient requests: +64%
Mobile bounce rate: -41%
Question pages ranking: 31

The challenge

New patients couldn't tell which services were offered, and the booking page failed on mobile – where 78% of traffic came from.

What we did

Clear service pages written in plain language, a two-field request form, insurance clarity, and monthly content answering real patient questions.

The lesson

In healthcare, answering questions honestly is the marketing. Trust is built before the first call.

“Patients arrive already knowing what to expect. That changed our whole front desk.”

Dr. A. Whitfield, Harborline Family Dental

Contractors

Cedar Grove Landscaping

Average project value: 3.4×
Qualified inquiries: +88%
Booked out, in season: 2 wks

The challenge

Great work, no photos online, and quoting small jobs that didn't pay. Wanted larger design-build projects.

What we did

Project galleries with budget ranges, a qualifying form, and content targeting design-build searches instead of mow-and-blow.

The lesson

Showing price ranges filters out the wrong leads and attracts the right ones. Fewer calls, better business.

“We're doing half the estimates and twice the revenue. I wish we'd done this five years ago.”

Marisol C., Owner, Cedar Grove Landscaping

The pattern

What the wins have in common.

Across every account, the same three things do most of the work. None of them are clever.

Speed and clarity

Fast pages that say what you do in the first sentence beat beautiful pages that make people think.

Recent proof

A steady flow of new reviews and current photos outperforms a bigger ad budget almost every time.

Consistency

Nothing dramatic happens in month one. By month nine, competitors can't catch up in a single redesign.

Want to be the next story?

Tell us where your business stands today. We'll be honest about what's realistic and how long it should take.

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