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Free Resources

Checklists and guides you can use this week.

These are the same documents we work from internally. Take them, use them, and don't feel obliged to hire anyone.

Local SEO Checklist

42 checks covering titles, schema, citations, and Maps signals.

12 pages · PDF

Website Launch Checklist

Everything to verify before and after your site goes live.

9 pages · PDF

Google Business Profile Checklist

Field-by-field optimization for the profile that drives calls.

8 pages · PDF

Business Startup Checklist

The first 90 days: legal, brand, online presence, and first customers.

14 pages · PDF

Small Business Growth Guide

Our full framework for compounding growth without bigger budgets.

36 pages · PDF

12-Month Marketing Calendar

A month-by-month plan you can actually keep up with.

16 pages · PDF

AI Search Visibility Guide

How to structure your site so AI systems quote you accurately.

18 pages · PDF

Lead Generation Playbook

Turning visits into booked jobs with forms, follow-up, and proof.

22 pages · PDF

How to use these

Start with one. Finish it. Then pick the next.

The most common mistake is downloading all eight and doing none. Here's the order we recommend for a typical local business.

  1. 01

    Google Business Profile Checklist

    It's free, it's fast, and for local businesses it often drives more calls than the website itself.

  2. 02

    Local SEO Checklist

    Fix the foundations before adding anything new. Most sites have 10–15 easy wins sitting there.

  3. 03

    Lead Generation Playbook

    Once people arrive, make sure contacting you takes seconds and follow-up is automatic.

Want this done for you instead?

Every checklist here is work we do for subscription clients every month – no extra charge, no project fee.